the designer + the collection

welcome to a collection of unpredictable re-invention

The brand finds influence from the grit of the outdoors and the luster of the gypset lifestyle. Jae is always wearing something inside out, deconstructed, oversized or distressed; she truly treasures pieces with amazing character! Each hat adorns trimmings like upcycled silks, ribbons, leathers, charms, etc. collected from antique shops and markets all over the country. Garments are hand dyed, patches are stitched with pride and raw edges are left to add a sense of incompleteness that feels like perfection. LABEL JAE is focused on a zero waste initiative and reducing excess. This allows for the reconstruction of all third pieces. The mission is to elevate the style and value of circulating textiles/garments and give a second life to pieces that consumers have discarded for an array of reason beyond their simple desire to over-consume. This includes; bandanas, jackets, sweatshirts, tees and hats. A vintage garment, an old piece of jewelry, or tattered silk scarf is now the perfect wrap for a timeless, staple hat or statement detail on a reworked jacket.

Each small batch hat collection is handwoven by our artisans in Ecuador. The designs are created without limitation and meant to be worn proudly & styled wildly. The brand is always encapsulating the value of small business and being a conscious consumer.

We are effortless + earthy + elevated.

with love, enjoy!